In a 130 m2 space, characterized by an ancient ceiling with painted arched beams (inside a suggestive courtyard in the most popular area of Via Tortona ) AIPPL ( ASSOCIAZIONE ITALIANA POSATORI PAVIMENTI DI LEGNO) organizes a particular exhibition itinerary to discover the magic of wooden flooring.
In an era where the stimulus of purchase is often emotional, the Association – together with a team of the productive world and the web-site www.iloveparquet.com- chose to present the wooden flooring (and its related products ) in an unconventional way.
An avant-garde project that aims to increase the value of creativity and authenticity concepts as well as the know-how.
The concept is the one of the modern art gallery: the guest will discover big panels/installations realized by young artists in collaboration with sector’s companies.
The experts of the Association will be available to respond to people’s questions, doubts and curiosities about parquet. In a specific area will be projected a selection of theme videos and distributed informative materials.